Below is the result of a project where I was
approach by Visodental to develop a brand identity for their dentistry
and facial aesthetics clinic.
The name 'Viso', which means 'face in Italian
(stemming from the fact the owner's husband is Italian) provided the
main inspirational element. Through the ideas generation phase of the
project this connection to the Italian theme was something I wanted
to keep due to the strong personal ties. The concept for using the
'V' as the basis of the mark came from a combination of, obviously
the first letter of the name, but also from the Roman numeral of the
clinic's address; number 5, pump street.
One of the main visual problems that needed to be
solved was to create a mark that was somehow androgynous; both male
and female; yet neither at the same time. The potential client base
was extremely dynamic in it's range and it was important that the
identity didn't alienate one particular group, by looking too
feminine or too masculine. Cutting a somewhat feminine facial profile
from the left side of the V was offset by using a strong all caps
serif typeface. The use of a monochromatic colour palette also helps
create an identity that has pretty neutral feel.
Driven, strong ideas and blunt, straight to the
point feedback made this an absolute pleasure of a job to work on and
Patricia has done a fantastic job carrying the branding through the
interior design of the clinic. I'll try and get some photographs of
that soon.
Not to mention it's a top quality service..I can
say that as she's helped me overcome the horrific fear of dentists
that I use to have!
Hope ya like it.
