The aim was to convey catering not only as a food preparation and delivery service, but as an artform and a creative experience. For me it's resulted in a unique and meaningful visual language.
Tuesday 22 January 2013
The Great Catering company Branding
As I'm sure you're aware, the use of watercolour effects has been a bit of a trend in branding recently. Strategy however, have taken the process a little further and given it relevant context when they branded The Great Catering company by using real food to create the marks.
The aim was to convey catering not only as a food preparation and delivery service, but as an artform and a creative experience. For me it's resulted in a unique and meaningful visual language.
The aim was to convey catering not only as a food preparation and delivery service, but as an artform and a creative experience. For me it's resulted in a unique and meaningful visual language.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment