Thursday, 1 November 2012

Presentation

A good example of the importance of presentation in branding. Focuses mainly on the colour options that are available. One thing I would say though, in my experience it's better not to provide a client with too many options (in terms of designs, not so much colour variants). That's two fold; 1 they've came to you for your expertise and it's your responsibility to make the critical design decisions and provide an effective, focused direction; and 2, it can get very difficult to tie them down to a decision...it's like me giving you a list of 1000 movies and asking you to choose your favourite..that choice is made a lot simpler if you only have a list of 3 to select from. A bit of an exaggeration but ye get the idea.

Anyway enjoy this from Denis Olenik








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