Absolute design from We Made This

Aye, design is primarily visual and we're all suckers for things that are easy on the ole peepers, but design is much more than pretty things....the following project from We Made This proves that point perfectly. As designers we have a social, moral and environmental responsibility to to more, be more and drive as many people as possible to do the same. Not only does this work ooze style and atmosphere but the story behind the concept is nothing short of inspirational and is a perfect example of what design is all about.

Read the story and check out more fantastic work here.