Kroller-Muller Museum Branding

The Kröller-Müller Museum offers a unique experience of art, architecture and nature. Combining the second largest collection of Van Gogh painting in the world and the largest scuplture garden in Europe,  the museum wanted to reach a bigger and wider audience....in stepped Edenspiekermann, who developed a new brand identity that drew inspiration from themes in nature such as light, form and shadow. The visual language expresses the combination of interior and exterior space which is key to the museum.

The result is an iconic, flexible and colourful system, with strong typography that I have to say I pretty much fell in love with the moment I set eyes on it.